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Understanding customers, identifying opportunities, and developing strategies to achieve them, have always been core aspects of marketing. That is not going to change. However, the tools, tactics, and technologies have changed dramatically. Companies can now market their products directly to consumers thanks to advances in technology: Internet access, cell phones, and social media, as well as e-commerce websites and blogs. We live in an era of artificial intelligence (AI), big data, and machine learning, in which computers can see, hear, speak, and understand human language. They recognize patterns in data sets that are too large for humans to comprehend, and so much more. As marketers, we must use all the tools available and remain creative and power boost ourselves with AI Marketing.
- Build a Powerful AI-Marketing toolkit.
- AI for Big Data: Collecting and making sense of data.
- Artificial intelligence for market insights: See the market, understand the customer!
- Existing concepts or pure risk in AI strategy development?
- AI-Marketing for automation: Ease processes or make humans obsolete?
- Is it possible to use AI for lead generation: funnel optimizations and quality leads?
- AI and CRM: Does a bot suffice to provide the same quality level to customers?
- Finally, use AI technologies to propel your marketing into the future!
Build a Powerful AI-Marketing toolkit.
Many marketers believe that if they had an extra million dollars to spend on marketing, they would spend it on artificial intelligence. AI is a hot topic that has been on everyone’s lips for quite some time, but it is still a new and emerging technology. Machine learning models have only recently become robust enough to be a viable option for many businesses looking to automate their marketing – and, most importantly, they are now affordable!
Initially, AI marketing tools targeted customer service automation and lead generation. “Computer vision” and natural language processing have improved dramatically as the practical applications of AI in various industries, such as autonomous vehicles. Marketing teams can now use the same techniques used by self-driving cars to recognize objects in images and understand spoken language to create customer personas, make more informed marketing decisions, create engaging content, and much more.
AI for Big Data: Collecting and making sense of data.
To understand customer behaviour and what their competitors are doing, marketers must collect and analyse massive amounts of data. Focus surveys and focus groups were the core data source for a long time, but big data and artificial intelligence-based tools are increasingly applied today. Many software companies already provide AI-based platforms to assist marketers in data collection and analysis. If a company already has a CRM system, integrating AI-based tools to make sense of customer data is simple. Facebook is one of the most prominent companies utilizing AI for Big Data. It collects data about its users and uses AI to improve its products. Technologies to gather information about competitors and which advertisements work best provide valuable insights to any marketeer.
Artificial intelligence for market insights: See the market, understand the customer!
AI can help marketing teams collect data about their customers, learn their preferences, and predict their behaviour. They can gather information from social media platforms, online forums, e-commerce sites, blogs, and review sites. This information helps create customer personas. Personas are fictional characters created by marketers to represent their target markets. Marketers create psychographic and demographic profiles of their target groups based on data collected from real customers.
Marketers can thus improve their products, services, and customer experience by learning about their customers’ preferences, expectations, and usage patterns. Use AI to discover new ways to expand, better understand competitors, identify strengths and weaknesses, forecast future strategies and more!
Existing concepts or pure risk in AI strategy development?
Marketers can use AI to discover new opportunities for business growth. As previously stated, AI tools can predict customer behaviour in marketing, assist in developing specific strategies based on those predictions, and use statistical simulations to predict how to capture market share, for example. AI tools foresee how customers will respond to specific marketing campaigns and product launches.
AI has made an impact in the startup world to find new business opportunities by analysing existing data to uncover hidden patterns and simulate future conditions. Entrepreneurs can even use AI to identify risks and develop contingency plans if those risks materialize.
AI-Marketing for automation: Ease processes or make humans obsolete?
For quite some time now, artificial intelligence has been able to automate tasks. Artificial intelligence is widely used in marketing to automate social media activities, lead generation, and email marketing. Particularly exciting about these metrics is that AI is able to determine the best time to publish. Furthermore, AI automates tedious and routine tasks such as meeting and appointment scheduling. Due date and project milestone reminders are already improving the quality of marketing services because it is no longer as easy to miss a deadline!
Is it possible to use AI for lead generation: funnel optimizations and quality leads?
A marketing funnel is a powerful tool to understand how their target audience interacts with their content. The awareness phase begins with marketers drawing attention to their brand through content such as blog posts or podcasts. Marketers try to move potential customers from awareness to consideration by providing more information about their product during the consideration phase. Here, artificial intelligence can support your process. AI can help marketers understand what content resonates with their target audience and which elements don’t. It can give marketers insight into what works and what doesn’t. In addition, AI provides data on which demographic groups engage with which content. AIs assist marketers in determining which content is not performing well and where they should focus their efforts. You can identify and optimize the parts of the funnel which are leaking the most. With the right tools, you can efficiently build and manage a customer base.
AI and CRM: Does a bot suffice to provide the same quality level to customers?
CRM systems are becoming more effective at managing and keeping their data up to date daily. AI CRM tools assist in keeping track of sales and leads and automatically inform you of current issues or news. AI will soon dominate the management of customer databases and customer relationships. Identify the customers who have complaints and resolve issues without a need for human intervention. Additionally, most loyal customers can be identified and automatically rewarded. Inactive customers will automatically be retargeted and reactivated. With AI tools, all CRM data is easily structured and organized. Data has become more efficiently manageable, which has saved a lot of time for one or the other!
Finally, use AI technologies to propel your marketing into the future!
The marketing industry is about to be transformed by artificial intelligence. It’s not just a buzzword or a plot device in science fiction films. Marketers are using AI in novel ways to solve problems, reach customers, and make better decisions. To succeed in the future, marketers must embrace AI technology and use it to their advantage. AI will assist marketing teams in overcoming challenges and achieving their business objectives. However, marketers must recognize that AI is not a magic wand that will solve all their marketing problems. They must understand how AI works, what tools are available, and how they can use AI to make better decisions and more effectively solve marketing problems.
